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1. Pick Your Poison - Or Not - 
To Learn The Ropes Of Internet Marketing 
by Bobbette Madonna 

OK, I've had it! Just had to talk to you about this.

I've been publishing an ezine and promoting our services for
three years. I totally enjoy what I do even with all the 
"territory" that goes with it - listed below...

Wondering who your target audience is and how to find them?
At the end  of 2000 there were some 350 million adults
online worldwide looking for  everything imaginable. Your
product or service was one of them. A  deliberate,
concentrated effort to find a way to reach your target is 
paramount! 

I got up in a pretty good mood and had a cup of coffee while
thinking about some special advertising offers for my LOGON 
ezine readers. I sat down at my computer and below is the
very  first email I read.

The ultimate goal of a Brochure is to convert the casual
reader into an interested reader and the interested reader
into a SERIOUS ONE!

"The spider looks for a merchant who doesn't advertise so he can
spin a web across his door and lead a life of undisturbed peace."
- Mark Twain

Since I don't know your circumstances, I am unable to 'tell
you how' to promote. However, there are some basic rules I
practice so I know they work.

After successfully securing a $540 refund for one of my clients
from a company who sold her a program using a totally
unethical payment system (that's another story) I contacted
the originator of the program, Mr Frank Kern, who granted me
an interview. 

If you run a lousy ad (meaning no one replies) in a couple
ezines, that can be fixed. However, if you don't plan what
you want to say, where you want to say it and what media you
will use, you have cause to worry about your business coming
to a halt!

A Brand Newbie: 
Will read every word of a web site, e-book, email or anything 
else resembling a MAKE MONEY sales pitch - intent on trying 
to understand all the terms, hype, directions and unrealistic 
promises. They shake their heads in awesome disbelief and 
hurry to the next one to see if makes any more sense... 
"I can do this" says the innocent. 

"There are no secrets to success: Don't waste time looking
for them.  Success is the result of perfection, hard work,
learning from failure,  loyalty to those for whom you work,
and persistence."  General Colin Powell

Letterhead on e-mail Offers Credibility and Exposure 
Internet marketers are well aware of the power of 
signature files.  All of the Internet gurus recommend 
them as a fundamental tool to online marketing.  Many, 
many sales are generated every day because of them.

When's the last time you opened and read (or skimmed) an
obvious piece of junk mail (the first one - snailmail)?

There are millions of people surfing the Web - every day! It makes sense 
that if someone takes the time to surf and visit web sites, they are looking for 
something. The law of average dictates that thousands are searching for 
what you offer. 

What I hate most about spam is the vengeance some have taken
against their  Fellow Internet users because of this word.
There is a need by some to annihilate  people in business
for what THEY consider to be a violation of someone else's 
almighty rights.

I'm so cool today I even love my enemies - well, almost.
While deleting my poor unsubscribers I get more subscribers
from my co-ops to put into my mailer so I can send them
welcome letters. I do this every day. I watch who's coming
and going, like my family who come and visit and then leave
for home. I have come to recognize lots of the same people
who are buying ads at co-ops to get in the ezines and then
in a couple weeks they unsubscribe.

The roots of multilevel marketing are intertwined with those of the Amway Corporation and 
its Nutrilite product line. The Nutrilite concept is said to have originated during the early 
1930s in the mind of Carl Rehnborg, an American businessman who lived in China from 
1917 to 1927. Read more about this here: http://www.mlmwatch.org/01General/mlmstart.html

As a person of firm beliefs in freedom of speech and 
expression I am not offended by criticism. Sometimes
valuable  lessons are learned by both the offended and the
writer. Thus, this article.

Thank you for reading, Email me if you'd like to get acquainted. I promise I'll answer personally. No autoresponders.

Warm regards,
Bobbette,
LOGON